If you missed it, you can see the whole workshop here. (NOTE: The video is in Spanish).
Establecer un precio correcto de productos / servicios es una de las decisiones más importantes que una empresa puede/debe tomar. La subvaloración y/o la sobrevaloración de ellos, pueden perjudicar drásticamente los resultados de una empresa. Entonces, ¿dónde está el punto óptimo, el precio correcto, que maximiza los ingresos y las ganancias? En esta sesión, veremos cómo dar respuesta a estas preguntas, a través de la construcción de modelos para predecir la demanda, la variabilidad estacional y al finalizar la sesión tendremos una visión más completa del problema, su solución teórica y cómo a través del uso de tecnología simple para el usuario podemos resolver prácticamente nuestro caso.
Temas a cubrir:
– Predicción de la demanda.
– Ajustes por estacionalidad.
– Determinación del precio más conveniente para cada período.
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